Ventana Research defines Information Applications as the technology that unifies accessibility to all information including content and data in a range of channels including mobile, voice, web that can be easily accessed by consumers to employees through self-service and simple methods to search and retrieve information. My colleague recently discussed this need quite elegantly in Information Applications: New Focus on Information Availability (http://www.ventanaresearch.com/blog/commentblog.aspx?id=3248).
Read more at http://www.ventanaresearch.com/blog/commentblog.aspx?id=3302
Source: http://bx.businessweek.com/customer-service/richard-snow-on-better-customer-management-using-information-applications/16329931174083982761-7a57fb6ae7bf0139ea578712cccc24aa/
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