POP Theory of Selling: Pain = Opportunity = Profit
I run into some people who don’t like using pain as a motivator to sell. I can’t disagree more. The desire to fix a pain is the sole reason why many consumers and many businesses buy in the first place.
Source: http://bx.businessweek.com/customer-service/sales-training-tip-304-add-some-pop-to-your-sales-strategy/12692926652076660204-3d1aa2f6f76a49bec4c5840230555a8a/
It‘s quite in here! Why not leave a response?