Low-level people make tactical buys. High-level people make strategic buys. Many times salespeople believe they can crack a new customer by contacting a person they already know who happens to work in a mid or lower position in the company.

Source: http://bx.businessweek.com/customer-service/sales-training-tip-311-which-sales-are-the-best/144712186440360521-1a372d74c8a6bb2608d52b0e453d6cc2/



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