Customers will pay a premium for confidence and “risk minimization.” Confidence sells! I can’t emphasize this enough and especially now with the economy behaving the way it is. The confidence I’m talking about is…
Source: http://bx.businessweek.com/customer-service/sales-training-tip-312-how-much-will-customers-pay-for-confidence/144951998393215290-c727f019b621014f6ee6efa0ad46be92/
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