Surveying customers after they’ve made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. According to Jeffrey Henning, founder of Vovici, which offers comprehensive survey software, panel management, and online community solutions, there are four key areas a survey should take into consideration:
Source: http://bx.businessweek.com/customer-service/the-most-important-customer-survey-questions-to-ask/6196967950092169068-0d602e5e1ea80a2017ac8584e31211c8/
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